1-800-DTC
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Whop Whop
Presenting sponsor proposal
Book 30 min
Prepared for Paris at Whop · September 2026 · one title slot

2026
Wrapped
Awards

Presented by
Whop Whop

The year-end report card for the stack behind online businesses. Thirty categories. Operators vote. Winners are earned, never sold. Voting is live now, winners are revealed at a private house in the West Village in early December, and the list runs all of 2027.

687K
Impressions in 90 days,
five surfaces
1,859
Operators convened,
8 events in 2026
73%
Of the audience is
VP and above
255
Companies vetted
across 30 categories
The board

Thirty categories.
One name on all of them.

This is the whole ballot, live right now. Six groups, 255 vetted companies, six to eight nominees each. Tap any category to see who's on it.

Voting closes October 12. Winners locked October 13 and held confidential until the reveal.
Why this one

What Whop is
actually buying

The thesis

Internet money has a running cost.
This is the audit of it.

Whop is building the platform for online money: digital products, communities, services, commerce, all of it in one place. The Wrapped Awards is the year's honest accounting of what that actually takes right now: thirty categories, thirty line items, thirty vendors an operator has to pick, pay and wire together before a single dollar moves.

Presenting the list puts Whop's name on the question the list is asking. And if Whop is right about where this goes, the list should get shorter every year, which makes the 2026 edition the baseline, with Whop's name on the cover of it.

The data

How online businesses actually make their money

Every ballot carries a survey: what operators run today, what they're replacing, what they'll spend on in 2027. It adds up to a map of where the money in this ecosystem actually goes. Whop gets the co-branded 2027 Stack Report and first look at the raw data, including who is actively shopping payments, checkout and platform.

The badge

Your mark on every winner badge

All thirty 2026 winner badges carry presented by Whop. We issue them in January with artwork, usage rights and guidelines, and we drive adoption through the announcement and the winners page. Winners have real incentive to use the credential, and we report back on where it actually lands so you can see the distribution rather than take our word for it.

The room

The one night the year gets graded

1,859 operators convened across eight events this year. Rooms run 41.5% brand, 22% SaaS, 15.5% agency. Whop opens the night and presents the final award at a black-tie night in a West Village house, two weeks after BFCM, in front of the buyers and the vendors at the same time.

The franchise

First position on something that repeats

Wrapped is the year-end beat of an annual program, and the 2026 presenting partner holds first right of refusal on 2027. It's also where the program naturally widens past physical-goods DTC into digital products, communities and creator commerce, which is Whop's own ground, and we'd rather shape that with a partner than sell it later.

The night

A private house in
the West Village

Not a ballroom and not a conference room. A private house, black tie, in December, two weeks after BFCM, with the people who just lived through peak.

Guests at a 1-800-DTC event in a West Village house
From a 1-800-DTC event last year, in the same kind of room
Where
West Village
A private house, not a venue rental
When
Early December
Two weeks after BFCM, before holiday travel
Dress
Black tie
Gala, but make it commerce
Format
Roughly two hours
Awards, founder stories, then the room
Who
Invite-led
41.5% brand, 22% SaaS, 15.5% agency
Placement

Where the name shows up

  • Announcement
    The winner announcementTitle billing across the reveal campaign, newsletter, social and founder channels.
  • Winners page
    The permanent listThe 2026 winners page on 1800DTC, live from January and carried through the year.
  • Badges
    All thirty winner badgesLicensed to winners for 2027, used on their own sites and sales material.
  • Report
    2027 DTC Stack ReportCo-branded cover and first look at the raw data before it publishes.
  • The night
    The live reveal, West VillageOpening remarks, presentation of the final award, logo on stage and across event assets.
  • Library
    The content from the nightFounder stories, winner films and clips, cleared for Whop's own channels.
The badge, as winners would carry it
2026
Wrapped Awards
Category Winner
Presented by Whop Whop

Thirty of these go out in January, each one licensed to a company with every reason to put it in front of their own customers.

The investment

Two ways in.
One title slot.

Campaign Partner
$35,000
Title across the digital campaign from September to January. Attends the December night without owning it.
  • Title position on the announcement, winners page, all thirty badges and the Stack Report
  • Logo on the 2027 DTC Stack Report with an advance copy before it publishes
  • Newsletter presenting billing across the campaign's sends, twice weekly through the campaign
  • Social and founder-channel support at announcement, finalists and reveal
  • Ten seats at the December reveal for the Whop team and their merchants
Not includedThe stage moment, category exclusivity, the content library, and first refusal on 2027.
The other half

What Whop brings

A presenting partner isn't a logo we carry. These go in the agreement as Whop deliverables, on the same footing as ours, because the campaign is better for both of us when Whop's own distribution is behind it.

  • 1
    Drive the vote. One dedicated send to Whop's merchant and creator base while the ballot is open, plus one in-product placement.
  • 2
    Post at every beat. Whop's own channels at three moments: campaign launch, finalists in November, winners in January.
  • 3
    Activate the creator network. Whop's creators push the ballot during voting and the winners list at launch.
  • 4
    Fill the room. Whop invites a block of its top merchants to the West Village night and puts its own team on the ground.
  • 5
    Take the stage. A Whop exec opens the night, presents the final award, and sits for one recorded conversation for the content library. Presenting only
  • 6
    Carry the list. Winners page and the 2027 Stack Report distributed to Whop's audience in January, co-branded.
  • 7
    One named owner. A single point of contact and a 48-hour turnaround on artwork and copy, so December doesn't stall on approvals.
Both are partner rates, and both carry the commitments above. Media-only placement, without Whop's distribution behind the campaign, is priced separately and higher.
Timeline

Where the campaign stands

How winners are decided

Nothing here is for sale. Winners come out of operator votes and verified stack data, and the rules are published before the ballot closes. As presenting partner, Whop is ineligible to win a category this cycle and comes off the ballot: you're on the stage, not in the running. That rule is the reason the list is worth presenting.

Let's get Whop on
the announcement

The ballot is live and the title slot is open. Thirty minutes is enough to paper it, lock the December date and get the badge artwork started.

Zach Bingham · CEO, 1-800-DTC · [email protected]
Proposal valid through October 12, 2026